A 5-Year-Old’s View of the App Economy

Narendra Rocherolle
2 min readMay 11, 2015


We’ve heard from the teenager and the 13-year-old. Time to do a deep dive on where the 5-year-olds are and maybe we can guess at where they are headed.

Email — not dead, critical for getting a message to Santa Claus (who is not on #slack) about your dream LEGO® Star Wars™.

Amazon — truly magical app where your Dad can push a button and LEGO® Star Wars™ will appear at your house the next day.

YouTube — where you can lose an entire morning watching other people building LEGO® Star Wars™ or dropping really expensive ones like the Imperial Star Destroyer and seeing them explode in slow motion into tiny pieces.

Photos — great app to watch slow motion videos of your General Grievous’ Wheel Bike™ in action.

Target — mostly a great place to go to where you can look at actual LEGO® Star Wars™ boxes but is also a backup to Amazon app.

Messages — Mommy and Daddy use this app to discuss questions that I have about LEGO® Star Wars™ availability.

Angry Birds Star Wars — not LEGO® Star Wars™ but a great way to spend hours in a car or airplane launching Luke Skywalker birds or Might Falcons at Pig Troopers.

Author’s note: I couldn’t finish the infogram that was to accompany this post but anyone who wants to crowdsource app download stats and demographics, just hit me up in the comments, Yo!



Narendra Rocherolle

Co-Founder of Peck. Other: Webshots, 30 Boxes. Early to Twitter and originator of little things like the retweet.